A Cerato by Any Other Name
Kia, in 2009, brought the Forte to market in the U.S. It was the replacement for the Spectra. Which had been the biggest-selling car in the company’s lineup. The Forte is a compelling compact sedan and has done quite well in the U.S. market.
Over in Korea, home base for Kia and where the Forte is built, the car is known as the “Cerato.” Overall, the Cerato/Forte is doing exceedingly well. According to Kia, the car, on a global basis, is the best-seller in the company’s portfolio. In 2011, approximately 445,000 units were delivered.
Later this year, the Korean car buyer will see the name Cerato give way to a new one: “K3.”
In the first quarter of 2013, the car will be rolled out in other markets. As the Forte.
Regardless of what it is called, based on these sketches, the car looks great.
A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.
The high-end automotive CAD/CAM systems do a whole lot more than their name implies. In addition to design and manufacturing, they have the ability to support analysis, product data management, and more.
Designing lighter, stronger and more cost-effective automotive products provides a solid competitive edge to the companies that produce them. Here’s why some are switching their materials from steel to magnesium. (Sponsored Content)