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A New Relationship—People and Cars



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Digital technologies are changing the outlook on how consumers will move around and what they expect from companies that support them. Auto industry executives have a tremendous stake in understanding what their current and future customers already do, as well as what they say they plan to do.

This 21-page summary from IBM's Institute for Business Value presents highlights from interviews on this topic with nearly 16,500 consumers in 16 countries. The study finds significant regional differences in priorities. But it finds consensus that consumers everywhere expect intuitive, automated and personalized mobility experiences through digital capabilities and services.

Consumers also expressed a greater desire to  co-create mobility solutions and buy vehicles through preferred channels and ecosystem participants.

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