A New Relationship—People and Cars
Digital technologies are changing the outlook on how consumers will move around and what they expect from companies that support them. Auto industry executives have a tremendous stake in understanding what their current and future customers already do, as well as what they say they plan to do.
This 21-page summary from IBM's Institute for Business Value presents highlights from interviews on this topic with nearly 16,500 consumers in 16 countries. The study finds significant regional differences in priorities. But it finds consensus that consumers everywhere expect intuitive, automated and personalized mobility experiences through digital capabilities and services.
Consumers also expressed a greater desire to co-create mobility solutions and buy vehicles through preferred channels and ecosystem participants.
According to Frank Jourdan, president, Chassis & Safety Div., Continental Contitech AG (continental-corporation.com), the high-resolution 3D flash LIDAR (HFL) technology that the company is developing for deployment in automated driving systems in the 2020+ timeframe provides an array of benefits.
Continental, an automotive supplier that has a deep engineering bench, is making a huge organizational change, one that Dr. Elmar Degenhart, chairman of the executive board, explains is necessary because, as he puts it, “The industry is changing at a high pace, so we have to change, too.”
In-car video shows that the backup pilot of an Uber Technologies self-driving car was not watching the road just before the vehicle struck and killed a pedestrian last Sunday night.