| 7:54 AM EST

An Important Achromatic Color for Cars


#supplier #Hyundai #BASF

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

The BASF Coatings Div. conducts an annual global survey of the color distribution across the automotive market and it seems as though when it comes to the color of choice, the consumers are rather vanilla in their selection, as white is the color of choice by a non-trivial amount compared to the number-two selection, black: 41 percent vs. 16 percent.

And once you get below gray, at 13 percent, the remainder of the colors are all in single-digits.

elantra

A white 2019 Hyundai Elantra

Looked at in terms of segments, white holds first-place in very size but one.

Subcompact, 36 percent; compact, 49 percent; midsize, 39 percent; SUV, 38 percent.

The outlier: Large + large plus, where black takes the top spot, at 39 percent, compared to white’s 33 percent.

What is particularly startling is that for compact cars in the Asia Pacific region, white is the choice 66 percent of the time, with second-place black at a mere 8 percent.

Related Topics

RELATED CONTENT

  • Weighing the Options for Automotive Lightweighting

    Designing lighter, stronger and more cost-effective automotive products provides a solid competitive edge to the companies that produce them. Here’s why some are switching their materials from steel to magnesium. (Sponsored Content)

  • Honda Accord: The Ninth Generation

    Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.

  • Things to Know About Cam Grinding

    By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)