August 2020 ISSUE

August 2020 AutoBeat magazine
August 2020 | Digital Edition
COVER STORY

Yes, Hybrids Still Matter

Hybrids—mild, full and plug-in—are likely to continue to be important as the automotive industry makes the transition to full electrification. An examination in three parts.
#Ford #BMW #GeneralMotors

FEATURES

Sales

3 Things with Danny Shapiro, Cheryl Thompson, and Stephanie Brinley

Three people. Three topics. Infinite insights.
Batteries

Inside Audi e-tron’s Battery

Everyone wants range and quick charging capability. Audi brings it—through a clever cooling system


Composites

McLaren Taking Out More Mass

Supercar builder uses everything from composites to titanium to lighten vehicles.


IoT (Internet of Things)

Nissan Manufacturing Wish List

What are the sorts of things that people at Nissan North American manufacturing ops are looking for?


Finishing

Seven Cool Tools

Increase operational productivity with these new developments


Marketing

Sheryl Connelly Looks Toward the Future

While no one knows what the future will bring, as Sheryl Connelly explains, it is better to anticipate what might happen than to be blindsided if you don’t.


Interior

Taisuke Nakamura and Infiniti Design

The company is now 30 years old. As it goes into its next 30, Taisuke Nakamura is leading the design challenge.


Design

The Steering Wheel: How Did We Get Here?

Six key Mercedes steering wheel designs of the past bring us to its all-new design for 2021.


Hybrid

Yes, Hybrids Still Matter

Hybrids—mild, full and plug-in—are likely to continue to be important as the automotive industry makes the transition to full electrification. An examination in three parts.