Are We In Crazytown?
Yesterday the sales numbers for the auto industry were released. According to the people at Autodata, there were 983,738 cars and trucks sold in the U.S. in June 2010, which is a 14.4% increase over sales in June 2009, when 859,942 were sold.
Let’s repeat: a 14.4% increase over June 2009.
And looking more specifically, you’ll find that year-over-year POSITIVE CHANGES like the following:
- Chrysler: 35.4%
- Ford: 13.8%
- GM: 11.9%
- BMW: 12.2%
- Honda: 6.2%
- Hyundai: 35%
- Kia: 18.9%
- Mazda: 32.8%
- Mercedes: 24.5%
- Nissan: 10.8%
- Subaru: 16%
- Toyota: 6.8%
And even Porsche was up 137.4%.
Yet for all of the black ink, as I drove into work this morning, I saw variations on the theme—negative variations, mind you—of the headline that appears in today’s edition of the Detroit News:
Yes, I get it. Things are slowing down compared to how they had been picking up. But guess what: THINGS ARE STILL MOVING IN A POSITIVE DIRECTION.
Does anyone want to go back to how it was a year or two ago?
When a 14.4% overall increase is treated like something pathetic, it surely indicates that we have a evident unwillingness to celebrate good news.
Outside of a pickup truck, there is no vehicle that’s sold in greater units than the Toyota RAV4. So when they developed the new generation, they had a whole lot to consider.
Often when there are vehicles that have ceased production and are in the process of being completely moved out of the system there are sales numbers that look like this: Honda Insight: June 2016, 9; June 2015, 126; % change: 93.1% Sometimes there is a vehicle that has just gone into production and it catches the sales at just the right time so that there are numbers that look like this: Honda Ridgeline: June 2016, 2,472; June 2015, 7; % change: 33,856% OK.
The previous-generation Hyundai Elantra (2010 to 2015) had the edgy Fluidic Sculpture design forming its sheet metal; it’s bigger brethren, the Sonata, was more visible in this regard, though the smaller size of the Elantra gave the skin a greater tautness than was the case on the Sonata.