Audi, Infiniti, James Bond, and Q
This is Ben Whishaw, the brand new Q in the James Bond franchise (in Skyfall): For others, this is a Q, an Audi Q5, to be precise, a compact SUV: Here is its big brother, the Audi Q7: This is Johan de Nysschen, who became head of Infiniti this past July: Mr. de Nysschen’s previous job had been heading Audi in the U.S.
#oem #Infiniti #Audi
This is Ben Whishaw, the brand new Q in the James Bond franchise (in Skyfall):
For others, this is a Q, an Audi Q5, to be precise, a compact SUV:
Here is its big brother, the Audi Q7:
This is Johan de Nysschen, who became head of Infiniti this past July:
Mr. de Nysschen’s previous job had been heading Audi in the U.S.
Which brings us to this: the Q strategy.
No, this is not about exploding pens or cars with ejector seats.
Rather, Infiniti has decided to jettison other letters in the alphabet, save X, for the naming scheme for its vehicles.
This, for example, is the Q60, formerly known as the G:
This is the QX70, which used to be the FX:
This is the QX80, which used to be. . .the QX:
Said Mr. de Nysschen: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
We’re expecting a bit of a battle between the two over Q, wouldn’t you?
As Sunday will be the Super Bowl, there will undoubtedly be plenty of automotive commercials before, during and after the game, many of which focus on pickup trucks, because the ad agencies who work for the various OEMs have done deep demographic research that indicates that people who like football like trucks and vice versa. (We’ve always been a fan of the 1998 Nissan Frontier commercial that told us “Dogs like trucks.”) Anyway. . .there is one tough pickup truck that won’t be part of the festival of ads on Sunday because it is for a product that isn’t available in the U.S., the Volkswagen Amarok.
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There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.