Bentley Motors Is Bullish
Bentley, according to Autodata, delivered 323 vehicles in the U.S. in November, which is precisely the number it delivered in November 2013. And year-to-date, its deliveries are 2,591, up from 2,522 for the same 11-month period in 2013.
Last year, on a global basis, Bentley sold 10,120 units, a record then, and one that it plans to break this year.
(Last month, Buick sold 19,143 vehicles in the U.S. Not exactly a fair comparison, but. . . .*)
Tease of forthcoming ultra-lux Bentley SUV
That said, either there must be plenty of upside in the luxury market, because this Volkswagen AG company has announced that it is making a £40-million investment on its HQ campus in Crewe, UK, for a 45,000-sq. meter research and development center that will house some 1,300 engineers.
This £40-million is on top of the £800-million that they are in the process of spending over a three-year period.
Bentley is also creating 300 additional jobs, in engineering, manufacturing, quality, sales, marketing, and product management.
One driver of Bentley’s bullishness is the ultra-luxury SUV that it plans to have available by 2016.
*A more-fair comparison would be with Rolls Royce, the BMW company. In November, according to Autodata, there were an estimated 62 Rolls delivered, which is one more than it delivered in November 2013. And year-to-date, its deliveries are 744, staunchly up from 404 for the same 11-month period in 2013.)
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