BMW Design Move
Yesterday, BMW brand got a new head of design, Domagoj Dukec. As we noted yesterday, the previous person in that position, Jozef Kabaň, moved from Munich to Rolls-Royce.
Dukec had previously been the head of BMW i and BMW M design.
According to Adrian van Hooydonk, head of BMW Group Design, “The realignment of BMW Group Design is a signal of our future orientation. The new structure will ensure more efficiency, speed and agility in our design process. The new responsibilities will set the design direction for the individual brands and align it to future demands.”
Looked at from another perspective: given that Dukec had been responsible for the designs of vehicles that are environmental (i) and performance (M), BMW is clearly positioning itself to address consumers across the spectrum: those who are interested in things like the i3 or those who are desirous of something that has a bit of power under the bonnet, like an M340i.
The future of design at BMW is, then, clean and fast.
Nowadays in the U.S. market, vehicle manufacturers pretty much are all committed to producing crossover utility vehicles rather than their predecessor type, the sport utility vehicle.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.