BMW Design Move
Yesterday, BMW brand got a new head of design, Domagoj Dukec. As we noted yesterday, the previous person in that position, Jozef Kabaň, moved from Munich to Rolls-Royce.
Dukec had previously been the head of BMW i and BMW M design.
According to Adrian van Hooydonk, head of BMW Group Design, “The realignment of BMW Group Design is a signal of our future orientation. The new structure will ensure more efficiency, speed and agility in our design process. The new responsibilities will set the design direction for the individual brands and align it to future demands.”
Looked at from another perspective: given that Dukec had been responsible for the designs of vehicles that are environmental (i) and performance (M), BMW is clearly positioning itself to address consumers across the spectrum: those who are interested in things like the i3 or those who are desirous of something that has a bit of power under the bonnet, like an M340i.
The future of design at BMW is, then, clean and fast.
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.
Hyundai's product onslaught continues with a new compact that's bigger, more stylish and more efficient than its predecessor. And its development cycle is faster than the competition.
Topology optimization cuts part development time and costs, material consumption, and product weight. And it works with additive, subtractive, and all other types of manufacturing processes, too.