BMW Design Move
Yesterday, BMW brand got a new head of design, Domagoj Dukec. As we noted yesterday, the previous person in that position, Jozef Kabaň, moved from Munich to Rolls-Royce.
Dukec had previously been the head of BMW i and BMW M design.
According to Adrian van Hooydonk, head of BMW Group Design, “The realignment of BMW Group Design is a signal of our future orientation. The new structure will ensure more efficiency, speed and agility in our design process. The new responsibilities will set the design direction for the individual brands and align it to future demands.”
Looked at from another perspective: given that Dukec had been responsible for the designs of vehicles that are environmental (i) and performance (M), BMW is clearly positioning itself to address consumers across the spectrum: those who are interested in things like the i3 or those who are desirous of something that has a bit of power under the bonnet, like an M340i.
The future of design at BMW is, then, clean and fast.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
The high-end automotive CAD/CAM systems do a whole lot more than their name implies. In addition to design and manufacturing, they have the ability to support analysis, product data management, and more.
A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.