| 5:34 AM EST

BMW’s Winning Designs


#MINI #oem #BMW

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

When you think of “BMW Group DesignworksUSA,” what comes to mind?

Yes, that’s right, the Premec Chalk Pen.

B

Or maybe the Varian EDGE radiosurgery suite.

B

Perhaps the AS Rock M8 mini gaming PC.

B

OK, you probably don’t think of any of those things, but it is worth noting that DesignworksUSA recently received eight GOOD DESIGN Awards for these products (and others) from The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.

Laurenz Schaffer, president of BMW Group DesignworksUSA, said of the organizations work, “We have the fortunate opportunity to take insights and learnings from a multitude of industries and markets to solve challenges with products and services spanning areas like medical and mobility, consumer goods and entertainment.”

And these learnings can be brought right back into the designs that the studio executes for the car side of the business. Arguably, this breadth of competence is highly beneficial to creating outstanding automotive designs, which the BMW team certainly has shown itself to be capable of, year in, year out.

By the way: One of the GOOD DESIGN Awards they garnered did have an automotive angle: It’s the BMW i Wallbox for residential charging of the company’s i vehicles:

B

Related Topics

RELATED CONTENT

  • Nio Plant Venture Lands $1.5 Billion Investment

    Chinese electric-car startup Nio Inc. is forming a manufacturing joint venture with Beijing E-Town International Investment and Development Co., which is investing 10 billion yuan ($1.5 billion) in the business.

  • 2017 Hyundai Ioniq Hybrid Blue

    A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.

  • Breaking Down the Chevy Bolt

    Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.