Bob Lutz on Design
Former General Motors Vice Chairman Bob Lutz says functionality is no longer a big factor in a consumer's decision to buy one car over another. The key to success in tomorrow's auto industry, he contends, is compelling design that triggers pride of ownership. Lutz also notes that future cars will be more expensive, thanks to high-tech content needed to meeting upcoming emission and fuel economy standards.
Designing lighter, stronger and more cost-effective automotive products provides a solid competitive edge to the companies that produce them. Here’s why some are switching their materials from steel to magnesium. (Sponsored Content)
By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)
The high-end automotive CAD/CAM systems do a whole lot more than their name implies. In addition to design and manufacturing, they have the ability to support analysis, product data management, and more.