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Bob Lutz on Design

Former General Motors Vice Chairman Bob Lutz says functionality is no longer a big factor in a consumer's decision to buy one car over another.
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Former General Motors Vice Chairman Bob Lutz says functionality is no longer a big factor in a consumer's decision to buy one car over another. The key to success in tomorrow's auto industry, he contends, is compelling design that triggers pride of ownership. Lutz also notes that future cars will be more expensive, thanks to high-tech content needed to meeting upcoming emission and fuel economy standards.

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