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Boomers, Driving & Technology


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Baby Boomers are generally considered that cohort born between 1946 and 1964, which means that pretty much all of them are over 50. Which means that essentially all of them could be considered covered by the survey released by insurer The Hartford and the MIT AgeLab: “Top Technologies for Mature Drivers: Consumer Insights.”

The number-one tech cited by the “mature” drivers (those surveyed were over 50)?

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Blind-spot warning systems, which use sensors to determine whether there is a vehicle on the side of one’s vehicle or approaching it. Generally, there is a light that shines either in one of the side-view mirrors or on a surface of the inside of the A-pillar. Honda even offers its LaneWatch system, which provides an image on the color monitor of some of its vehicles of what is in the right-side blind spot when the right turn signal is engaged.

According to Jodi Olshevski, gerontologist and executive director of The Hartford Center for Mature Market Excellence, “The research suggests that mature drivers value technology that assists with changing lanes and parking. This is encouraging, and consistent with our previous research in which mature drivers identified turning their head to see blind spots as a challenging aspect of driving. It also supports our understanding of changes in flexibility and range of motion that can occur as we age.”

While I must confess to being a Boomer, I do find it disturbing that there are literally millions of drivers out there who apparently find “turning their head to see blind spots as a challenging aspect of driving.”

Imagine what might happen if they simultaneously chew gum.

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