9/4/2019 | 1 MINUTE READ

Breitfeld Joins Faraday Future

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Remember: these are still early days in the development of an electric vehicle industry.



New Faraday Future CEO, Dr. Carsten Breitfeld. (Image: Faraday Future)

The last time we saw Dr. Carsten Breitfeld was at CES 2019 when the company rolled out its M-Byte Concept, an EV SUV with a massive screen stretching from one side of the IP to the other.

Byton interior

Yes, that Byton has a big screen. (Image: Byton)


But then word came that Brietfeld was out at Byton (first he’d been moved from the CEO role there to chairman of the board, then. . .). Within a matter of months Breitfeld showed up at another Chinese EV company, Iconiq.

Breitfeld has made another move: today it was revealed that he has joined Faraday Future as its CEO, the Los Angeles-headquartered EV company that has undergone more financial changes during the past several months than Lady Gaga makes costume changes. Breitfeld is charged with shepherding the high-end FF 91 and the mass market FF 81 into existence.

Faraday Future FF 91

The Faraday Future FF 91 (Image: Faraday Future)


While this might seem as not much more than a game of EV musical chairs, it is worth noting that prior to joining Byton Breitfeld had spent 20 years at BMW, where he’d been a group vice president, as well as having headed up the development of the BMW i8 hybrid.

Yes, there is a lot of churn in the EV space. There is more vaporware in that market than the auto industry has seen in quite some time—not since the founding of the industry, arguably.

But just as there were a lot of very talented people lending their talents to vehicle companies whose names are now matters of lists in Wikipedia, things turned out, by and large, well for the industry.

Presumably we are watching that happen right now.

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