Cadillac, Lincoln & Crossovers
In February, Cadillac delivered 10,823 vehicles. This includes sales of the ATS (down 36.8 percent compared with February 2016), CTS (-37.5 percent), Escalade (-21.2 percent), Escalade ESV (-3.3 percent), SRX (-99.5 percent—but to be fair, it is out of production), and XTS (-25.8 percent). There were two new vehicles in the lineup so there is no comparison to 2016: the CT6, which was delivered 802 times, and the XT5, with sales of 4,291.
All in, Cadillac was down 8.6 percent February to February.
Meanwhile, across town, in Dearborn, things were somewhat different. Lincoln delivered 8,744 vehicles. Using the same February to February measure, its offerings are MKZ (-2.5 percent), MKS (-97.2 percent—again, a car out of production), MKC (+12.2 percent), MKX (+0.6 percent), MKT (+22.6 percent), and Navigator (-2.0 percent). There is also the Continental, new, which sold 1,079 units.
All in, Lincoln was up 8.8 percent February to February.
So what’s going on here?
That is a question that is addressed on this edition of “Autoline After Hours” with Autoline’s John McElroy, Alisa Priddle of Motor Trend, Stephanie Brinley of IHS Markit, and me.
(Among the speculations are that (1) Cadillac is showing discipline by holding prices in order to fulfill Johan de Nysschen’s plan to make the brand more premium and (2) Lincoln is addressing the luxury-as-comfort demand in the market, one that has been overlooked by companies, including Cadillac, as they try to provide more and more performance rather seats that can be adjusted 30 ways (Perfect Position Seats).)
Then there is the phenomenon of compact crossover sales going through the proverbial sunroof in February.
· Chevy Equinox sales were 22,464, up 13.3 percent, and it is at the end of its lifecycle
· Ford Escape sales were 27,637, up 15.9 percent, and its sales made it by far the best-selling vehicle in the company’s lineup that doesn’t start with an “F”
· Toyota RAV4 sales were 26,351, up 3.2 percent, and while Ford’s February number is better, Toyota has sold more RAV4s for the year than Ford has Escapes: 48,506 vs. 48,225
· Honda CR-V sales were 31,898, up 26.3 percent, making it the best-selling Honda, period
· Nissan Rogue sales were completely unbelievable: 33,149, up a whopping 53.7 percent
Numbers like these have to give sedan product planners plenty of pause.
We also look at Consumer Reports’ Top 10 list (which doesn’t provoke a whole lot of reaction) and address Lexus design.
And there’s more. Which you can see here:
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