Chrysler, Windsor, Names & Places
On June 6, 1925, Walter P. Chrysler established Chrysler Corporation in Detroit. Just 11 days later, on June 17, he incorporated Chrysler Corporation of Canada. Which just goes to show you how inextricably linked the U.S. and Canada are when it comes to the auto industry.
(One could argue that now, with both the U.S. and Canadian companies being subsets of FCA, that we could add Italy to the mix. But one won’t.)
In 1984, Chrysler launched the original minivan. The Dodge Caravan, powered by a 96-hp 2.2-liter engine, was produced in Windsor, Ontario.
Chrysler is launching an all-new minivan, now named the Pacifica. It is powered by a 287-hp 3.6-liter engine. The Pacifica is produced in Windsor, Ontario.
Somethings (e.g., powertrains) change. Somethings (e.g., assembly plants) sometimes stay the same (although the plant, which was built in 1928, underwent extremely extensive construction and retooling for the new Pacifica.)
Somethings are simply hard to categorize: in August 2002, the Windsor Assembly Plant launched an all-new vehicle, the Chrysler Pacifica, this one:
Not this one:
That one is the new one, the 2017. The one now being produced in Windsor.
According to Kunihiro Hoshi, chief engineer for the GX 470: “Three of my top goals were to create a body-on-frame vehicle with sweeping off-road performance and unibody-like on-road capability, and, of course, it had to meet the Lexus quality standard.” He met his goals. But why would anyone want to bang this vehicle around on rocks?
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Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.