Clariant on Colors
Who knew that the changes in automobility—everything from ride-hailing to potential autonomous operation—would have an effect on. . .exterior color?
But that seems to be the case.
Listen to Bernhard Stengel-Rutkowski, Senior Global Technical Marketing Manager at Clariant, a specialty chemicals company that produces pigments used in automotive coatings: “Electrification and digitalization, urbanization, autonomous driving, car sharing, even totally new ways of driving on and above the ground, are likely to have an important effect on color in cars.”
For example, one of the things that they’re addressing is making dark-colored vehicles detectable by LiDAR, which is certainly a good thing.
One of the findings they’ve noted in their 2021-2023 Automotive Styling Shades Trendbook is that there is something of a large bandwidth when it comes to colors. One the one hand, consumers are looking for “fresh colors,” which are bright and vibrant, while on the other, it is about “more understated hues.”
As you can undoubtedly tell by looking at (a) the Spirit of Ecstasy hood ornament and (b) the configuration of the grille, this is obviously a Rolls-Royce: And you are probably wondering about two things as well: (a) given that paisley paint scheme, it seems as though this is some sort of John Lennon edition Rolls, and (b) why is it in the dirt and not on Bond Street or somewhere else more fitting?
Toyota Motor Manufacturing Kentucky’s Plant Two paint department has developed the flexibility to paint both cars and minivans in the same facility. They’re painting small lots with high finish quality, all while dealing with the unforgiving nature of the water-borne process
Although it is often said that the exterior design gets people into a car, a bad paint color on that exterior can keep them out. And bad colors and materials on the inside will drive them out. Which brings us to why Susan Lampinen and her colleagues are key.