Who knew that the changes in automobility—everything from ride-hailing to potential autonomous operation—would have an effect on. . .exterior color?
But that seems to be the case.
Listen to Bernhard Stengel-Rutkowski, Senior Global Technical Marketing Manager at Clariant, a specialty chemicals company that produces pigments used in automotive coatings: “Electrification and digitalization, urbanization, autonomous driving, car sharing, even totally new ways of driving on and above the ground, are likely to have an important effect on color in cars.”
For example, one of the things that they’re addressing is making dark-colored vehicles detectable by LiDAR, which is certainly a good thing.
One of the findings they’ve noted in their 2021-2023 Automotive Styling Shades Trendbook is that there is something of a large bandwidth when it comes to colors. One the one hand, consumers are looking for “fresh colors,” which are bright and vibrant, while on the other, it is about “more understated hues.”
Although all OEMs and suppliers do their utmost best to assure nothing but top-notch quality is achieved for their vehicles and systems, sometimes things simply go wrong because, well, that’s just how the Universe is.
While there is a burgeoning proliferation of companies that are in the LiDAR space, each with its own take on utilizing laser pulses to create a precise map of its surroundings for purposes of ADAS or full-blown automation, a Seattle-based company has a distinction that certainly sets it apart from its competitors.