Clariant on Colors
Who knew that the changes in automobility—everything from ride-hailing to potential autonomous operation—would have an effect on. . .exterior color?
But that seems to be the case.
Listen to Bernhard Stengel-Rutkowski, Senior Global Technical Marketing Manager at Clariant, a specialty chemicals company that produces pigments used in automotive coatings: “Electrification and digitalization, urbanization, autonomous driving, car sharing, even totally new ways of driving on and above the ground, are likely to have an important effect on color in cars.”
For example, one of the things that they’re addressing is making dark-colored vehicles detectable by LiDAR, which is certainly a good thing.
One of the findings they’ve noted in their 2021-2023 Automotive Styling Shades Trendbook is that there is something of a large bandwidth when it comes to colors. One the one hand, consumers are looking for “fresh colors,” which are bright and vibrant, while on the other, it is about “more understated hues.”
Mazda, the Little Car Company That Can, has been working on a number of important fronts of late.
This is the 3E. A design by the renowned automotive designer Camilo Pardo, the man behind many striking designs, including the ‘05/’06 production Ford GT.
While at the Tokyo Motor Show this week various vehicle manufacturers were showing off all manner of cars and crossovers and transportation devices that typically had to do with something autonomous, connected and/or electrified (ACE, as CAR’s Brett Smith categorizes this burgeoning field), the guys from Chevy were in El Segundo, California, showing off a different take on what can best be described as “toys for boys”—boys who do or don’t have driver’s licenses.