Consumer Awareness of Driver Aids
A study by Robert Bosch LLC finds that half of Americans expect to own a self-driving vehicle within 10 years. “The excitement is there,” says Kay Stepper, vice president of automated driving North America.
But few consumers realize that some features of autonomous cars, such as automatic braking and lane assist, are available now. Stepper says it will be up to the auto industry, government and academia to help drivers understand what those feature can—and cannot—do.
He notes that only one in five respondents in the Bosch study thought electronic stability control was even available as an option in all cars. In fact, the technology has been mandated in the U.S. since 2012.
Mazda, the Little Car Company That Can, has been working on a number of important fronts of late.
While at the Tokyo Motor Show this week various vehicle manufacturers were showing off all manner of cars and crossovers and transportation devices that typically had to do with something autonomous, connected and/or electrified (ACE, as CAR’s Brett Smith categorizes this burgeoning field), the guys from Chevy were in El Segundo, California, showing off a different take on what can best be described as “toys for boys”—boys who do or don’t have driver’s licenses.
According to Frank Jourdan, president, Chassis & Safety Div., Continental Contitech AG (continental-corporation.com), the high-resolution 3D flash LIDAR (HFL) technology that the company is developing for deployment in automated driving systems in the 2020+ timeframe provides an array of benefits.