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Digital Opportunities

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New digital features and services to go with them will fundamentally change the relationship between carmakers and their customers, says Andy Sale, Global Automotive and Transportation Digital Leader for EY.

Traditionally, that relationship wanes between vehicle sales. But Sale says new technologies will enable companies to maintain closer ties with customers between vehicle purchases. One example: giving cars the ability to remotely monitor the health of their occupants.

Meanwhile, the concept of self-driving cars has rapidly moved from a novelty to a capability in which carmakers see real value, Sale says. He cites the ability of an autonomous vehicle to extend the mobility of elderly customers who are no longer able to drive themselves.

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