| 8:30 AM EST

Drive One?

#Microsoft #Ford


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Funny thing seems to be happening in the auto world: The options are trumping the basic transportation devices, particularly those options in the electronics realm.

Case in point: Ford SYNC. Since its introduction, Ford has found that the voice-activated system that it developed in partnership with Microsoft has actually led people to buy Ford cars because they offered the system. (One could be churlish and say “Buy somewhat less-than-class-leading cars like the current Ford Focus, in which the system was introduced,” but we won’t be.)

Sort of like buying a house because you like the refrigerator.

Ford is continuing to add functionality to the system, such as the ability to listen to streaming Internet radio from Pandora (music) and Stitcher (news and information), which is going to be available in the forthcoming Fiesta:


The Fiesta, by the way, is reportedly a really good car even if you don’t have the audio system turned on.


  • BMW and Toyota and FMCW Lidar

    This is not a piece of modern art: Rather, it is an image from Blackmore Sensors and Analytics of Bozeman, Montana, micro-Doppler signatures of pedestrians (or maybe that’s a pedestrian, singular) walking (see it now?). Blackmore is a company that is developing FMCW lidar.

  • The Benefits of Flash LIDAR for Automated Driving

    According to Frank Jourdan, president, Chassis & Safety Div., Continental Contitech AG (continental-corporation.com), the high-resolution 3D flash LIDAR (HFL) technology that the company is developing for deployment in automated driving systems in the 2020+ timeframe provides an array of benefits.

  • Breaking Down the Chevy Bolt

    Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.