Back in 2012 Audi bought Italian motorcycle manufacturer extraordinaire Ducati for €860-million which, at the time, probably seemed like a good idea. In some regards, it probably still is, because the company reported record 2015 sales, delivering 54,800 bikes globally, a 22% (9,683 units) increase over 2014.
The biggest market for Ducati is the U.S., where it had a 14% increase in sales.
Meanwhile, Harley-Davidson has been sputtering.
With the costs that will be associated in fixing the diesel engines in Volkswagens and Audis there has been some thought that Volkswagen Group might want to increase its funds by selling off units, such as Ducati, so presumably the 2014 performance would underscore the value of the motorcycle producer.
Moving on from managerial issues to design, Ducati revealed this week the draXter, a concept bike based on its XDiavel. While that bike is a cruiser, the designers in Ducati Design Center’s Advanced Design created a sports variant.
For example, the suspension and brakes are taken from the Ducati Panigale Superbike.
Lines and proportions are exaggerated to the extreme, underlining the performance racing aspect of the draXter.
The 90? It signifies Ducati’s anniversary that is being marked this year.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
The Lexus ES sedan is more than just an offering within the company’s lineup.
It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.