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EY: Demand Planning

Booming car sales and an upswing in new-model launches are straining the supply chain, where companies are controlling their capacity more closely than ever, notes Jeff Henning, EY's Global Automotive Markets Leader.

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Booming car sales and an upswing in new-model launches are straining the supply chain, where companies are controlling their capacity more closely than ever, notes Jeff Henning, EY's Global Automotive Markets Leader.

Carmakers recognize the strategic importance of better supply chain management and are responding with more effective demand planning techniques. Both sides are working to increase transparency about capacity, Henning says.

Click HERE to learn more about the EY Global Automotive Center.

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