“This is strong feedback that we have done our homework,” said Achim Badstuebner, head of exterior design, Audi AG, after receiving the “Best Production Vehicle” award for the Audi A6 by the EyesOn Design judges at the North American International Auto Show (NAIAS). Homework?
“This is strong feedback that we have done our homework,” said Achim Badstuebner, head of exterior design, Audi AG, after receiving the “Best Production Vehicle” award for the Audi A6 by the EyesOn Design judges at the North American International Auto Show (NAIAS).
Homework? Hell, Audi designers are going beyond that to extra credit as this is the fourth time in three years that they’ve received recognition by the EyesOn Design judges, which consist of leading designers and academicians in the world of auto design.
In 2010 the Audi A8 picked up the trophy, and in 2009, the Audi R8 V10 got it, and that same year the Audi Sportback Concept was recognized as “Best Concept Vehicle” at NAIAS.
The A6 in question will go on sale in the U.S. this fall. The 2012 model is 16.14 ft. long, has a 9.55-ft wheelbase, is 6.14-ft wide, and is 4.79-ft high. The structure is a combination of steel and aluminum. Inside, there is an arc-like shape for the IP that runs from the driver’s door to the passenger. The gaps are tight—tenths of a millimeter—and there is a judicious use of ambient lighting throughout.
With this winning streak in place, clearly Audi hasn’t fallen prey to all of the plaudits it has achieved over the years for its high design capabilities.
(EyesOn Design, incidentally, is sponsored by the Detroit Institute of Ophthalmology, a not-for-profit dedicated to aid and research on behalf of people with vision problems.)
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
Nowadays in the U.S. market, vehicle manufacturers pretty much are all committed to producing crossover utility vehicles rather than their predecessor type, the sport utility vehicle.