F.A. Porsche, RIP
Ferdinand Alexander Porsche, credited with the design of the iconic—and it truly is iconic—Porsche 911 died today, April 5, 2012, in Salzburg.
Speaking of Mr. Porsche’s passing, Matthias Müller, president and CEO of Porsche AG, said, “As creator of the Porsche 911, he established a design culture in our company that has shaped our sports cars to this very day. His philosophy of good design is a legacy to us that we will honor for all time.”
Porsche, who was born December 11, 1935 in Stuttgart, joined the design office of what was then Dr. Ing hc F. Porsche KG in 1958. Other vehicles he worked on were the Porsche 904 Carrera GTS and the Formula One type 804.
After retiring from the company in 1972, when Porsche KG became a limited company, Mr. Porsche went on to form Porsche Design Studio, where he designed a number of classic consumer products including pens and watches.
His approach to his design: “Design must be functional, and functionality must be translated into visual aesthetics, without gimmicks that have to be explained.”
Design has lost. . .an icon.
By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)
Nowadays in the U.S. market, vehicle manufacturers pretty much are all committed to producing crossover utility vehicles rather than their predecessor type, the sport utility vehicle.
Automotive manufacturers are meeting CAFE fuel-efficiency standards through lightweighting, which requires simulation software for design engineers.