Fiat 500: A Million of Them
Fiat has produced the one-millionth Fiat 500.
The millionth car was manufactured at Fiat Auto Poland. The car has been produced there since its launch in 2007.
The second source for Fiat 500s, which has been producing the cute and clever little car since 2011, is a plant in Toluca, Mexico.
That’s right: the car that Fiat itself describes as being “an all-Italian invention” is produced in plants other than in Italy.
The 500 has been available in the U.S. since the end of 2010. While sales were initially slow—due largely to the lack of dealerships to move the 500s—since then things have picked up significantly. From January through October 2012 36,462 Fiat 500s have been sold in the U.S., which is a 130% increase compared with the same period in 2011.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”