Ford Cuts Focus EV Price to Bolster Sales
Ford Motor Co. is knocking $4,000 off the retail price of its Focus electric car in the U.S. to help boost demand, Automotive News reports.
The 10% price cut lowers the sticker of a Focus EV with the same content to $36,000. After federal and local tax credits, the price drops to as little as $26,000 in California, the car’s biggest market.
Ford said when it introduced the EV last year that it did not expect the car to be a big seller. Volume totaled about 900 units through the first half of 2013, according to AN. That volume equals 0.07% of Ford’s total light-vehicle sales for the period.
The historic plant has built—and is building—a lot of cars in its 70-year run of commercial vehicle production. Today, with the e-Golf and the GTE, it is making what are arguably the most-advanced Volkswagens out there.
While you are probably familiar with origami, the classic art of paper folding that results in things like birds that flap their wings when you pull the tail, or plot devices in one of the Blade Runner films.
Ford has made an accomplishment that will never be bested, never even be tied.