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Ford Studio 2000X: Creating the Future


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Jeff Nowak shows a film clip of a 2015 Ford Edge in action. It is exceedingly high-def. The lights glint off the sheet metal and the glass; the edges are crisp; the colors are rich and bright.

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One thing about this.

It isn’t real.

There is no 2015 Ford Edge in the film.

There is no road. No buildings.

Jeff Nowak is chief designer at Ford’s Studio 2000X.

There they produce hyperrealistic digital images.

As Nowak explains, about half of the people in the studio are designers. The other half are tech experts.

Through the combination of the two, they are able to help bring designs that are being created in the studio into highly accurate images.

It helps development. It helps executives better understand what is being designed.

Nowak talks with John Manoogian of the College of Creative Studies (Nowak, incidentally, is a CCS graduate), Jeff Sabatini of Car and Driver, and me on this installment of “Autoline After Hours.”

Does things like Studio 2000X portend the end of clay modeling?

Watch and see.

In addition to which, Manoogian, Sabatini and I discuss a variety of auto-related developments, from the imminent Cadillac departure to New York to the viability of Lincoln.

You can watch it here:

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