Ford’s Global 3D Model
Gravity Sketch is a 3D virtual reality tool that allows designers to go directly to 3D modeling, with gestures taking the place of a stylus and tablet. Ford designers find the Co-Creation feature particularly useful, as this allows designers in studios around the world to be able to interact with the “same” 3D model.
While this appears to be a person wearing some sort of advanced headgear who is somehow entangled with a vehicle that has a rather cartoonish appearance, as though this might be something related to the Marvel cinematic universe, it is actually a Ford designer who is working with a product named “Gravity Sketch”:
Gravity Sketch is a 3D virtual reality tool that allows designers to go directly to 3D modeling, with gestures taking the place of a stylus and tablet (or pen and paper for those who are less inclined to be wholly digital and have a slight analog bent).
One feature that Ford designers find to be particularly useful is Co-Creation. This allows designers in studios around the world to be able to interact with the “same” 3D model (i.e., same in the sense that it is the same data running both renderings).
Explains Michael Smith, Ford design manager, “The Co-Creation feature adds more voices to the conversation in a virtual environment, which results in more efficient design work that may help accelerate a vehicle program’s development.”
Ford is working with Gravity Sketch in five design studios around the world, with interior and exterior designers collaborating with their peers elsewhere in the world. It is expected that this Co-Creation capability will have a large effect on design time.
Nowadays in the U.S. market, vehicle manufacturers pretty much are all committed to producing crossover utility vehicles rather than their predecessor type, the sport utility vehicle.
Hyundai enters the American market with a new parallel hybrid system that uses lithium-polymer batteries and the same six-speed automatic found in non-hybrid versions of the 2011 Sonata.
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.