Going Big With the Grand Cherokee
Although 2009 wasn’t a great sales year for the Jeep Grand Cherokee—the company moved just 50,328 units last year, dwarfed by the Jeep Wrangler’s 82,044, and even beaten by the Dodge Journey’s 53,826, and the Journey’s sales, by any measure, can be described as “disappointing”—with the all-new 2011 model Grand Cherokee, Chrysler is thinking BIG things.
How big? How about 103 ft long by 52 ft tall?
That’s the size of the Grand Cherokee image on the 11-storey high building wrap that presently cloaks the front exterior of the Chrysler Group HQ in Auburn Hills, MI.
The image will be seen by an estimated 200,000 people as they go by the building, which is located just off of I-75.
The previous-generation Hyundai Elantra (2010 to 2015) had the edgy Fluidic Sculpture design forming its sheet metal; it’s bigger brethren, the Sonata, was more visible in this regard, though the smaller size of the Elantra gave the skin a greater tautness than was the case on the Sonata.
The way people are going to get transportation is changing the world over. Get ready for it.
The common wisdom seems to be that midsize cars have pretty much had it in the U.S. new car market.