Horsepower and Logos
Just one glance at a NASCAR race shows you that there is a proliferation of commercial support, from bath soap to energy drinks, from hand tools to website domain firms. Looking at the drivers’ fire suits can lead to speculation as to whether even if they weren’t made with Nomex or some other NASA-like fabric, the drivers would be protected from flames by the multitudinous sponsor patches.
Not all sports related to horsepower provide the same level of logo opportunities as NASCAR does. Like last Saturday’s Kentucky Derby.
But as the old saying goes, driving suits abhor a vacuum, and so Maserati took advantage of the situation, and on the riding silks of a number of riders, including Derby winner Joel Rosario, who wrote Orb, there was found the trident logo of the Italian brand.
Clever how the mud missed the message.
Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.
As Sunday will be the Super Bowl, there will undoubtedly be plenty of automotive commercials before, during and after the game, many of which focus on pickup trucks, because the ad agencies who work for the various OEMs have done deep demographic research that indicates that people who like football like trucks and vice versa. (We’ve always been a fan of the 1998 Nissan Frontier commercial that told us “Dogs like trucks.”) Anyway. . .there is one tough pickup truck that won’t be part of the festival of ads on Sunday because it is for a product that isn’t available in the U.S., the Volkswagen Amarok.
Although used-car shopping is something that we don’t ordinarily cover, this is a bit too, well, bizarre to overlook: The Carvana Car Vending Machine.