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How High Will U.S. Demand for SUVs Go?

SUVs and pickup trucks continue to gain market share in the U.S., and neither segment shows signs of peaking, says LMC Automotive's Bill Rinna.

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SUVs and pickup trucks continue to gain market share in the U.S., and neither segment shows signs of peaking, according to Bill Rinna, LMC Automotive’s director of vehicle forecasts for the Americas.

He says new models in both categories, especially at the compact end of the lineup, will continue to drive volume.

Still, a core group of sedan buyers remains, with Asian manufacturers supplying most product for the segment. Rinna predicts market share for conventional sedans in the U.S. will slide to 30%-40% in the next few years, with further erosion possible.

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