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How Magna Manages Transformation


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Magna International’s decentralized operating culture reinvented itself in the past decade around innovation and technology.

Lately, says Chief Marketing Officer Jim Tobin, the shift includes partnerships, especially with companies outside the auto industry. Magna’s 60 years of experience enables it to “automotive qualify” ideas to make them ready to be commercialized.

Tobin notes that the auto industry’s sales volume is slowing worldwide. But in North America, even a drop to 16.6 million sales from years of 17 million-plus volumes won’t be bad. The bigger challenge, he says, is carrying the hundreds of billions of dollars in investments carmakers and suppliers have committed to future technologies such as electrification and advanced driver assist systems.

Visit www.magna.com to learn more about Magna innovation.

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