| 1 MINUTE READ

How Magna Manages Transformation

Magna International’s decentralized operating culture reinvented itself in the past decade around innovation and technology.
#tech #Magna

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Magna International’s decentralized operating culture reinvented itself in the past decade around innovation and technology.

Lately, says Chief Marketing Officer Jim Tobin, the shift includes partnerships, especially with companies outside the auto industry. Magna’s 60 years of experience enables it to “automotive qualify” ideas to make them ready to be commercialized.

Tobin notes that the auto industry’s sales volume is slowing worldwide. But in North America, even a drop to 16.6 million sales from years of 17 million-plus volumes won’t be bad. The bigger challenge, he says, is carrying the hundreds of billions of dollars in investments carmakers and suppliers have committed to future technologies such as electrification and advanced driver assist systems.

Visit www.magna.com to learn more about Magna innovation.

RELATED CONTENT

  • Breaking Down the Chevy Bolt

    Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.

  • VW May Face Recall Over Carcinogen in Battery Chargers

    Volkswagen AG may be ordered to recall 124,000 of its plug-in hybrid and all-electric vehicles because their high-voltage charging systems contain a carcinogenic part.

  • Electrically Improving Powertrains

    The good news about downsized powertrains is that they can provide greatly improved fuel efficiency compared to larger engines. The not-so-good news for many drivers of cars with these smaller engines under the hood is that they can lack performance.