How Magna Manages Transformation
Magna International’s decentralized operating culture reinvented itself in the past decade around innovation and technology.
Lately, says Chief Marketing Officer Jim Tobin, the shift includes partnerships, especially with companies outside the auto industry. Magna’s 60 years of experience enables it to “automotive qualify” ideas to make them ready to be commercialized.
Tobin notes that the auto industry’s sales volume is slowing worldwide. But in North America, even a drop to 16.6 million sales from years of 17 million-plus volumes won’t be bad. The bigger challenge, he says, is carrying the hundreds of billions of dollars in investments carmakers and suppliers have committed to future technologies such as electrification and advanced driver assist systems.
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According to Frank Jourdan, president, Chassis & Safety Div., Continental Contitech AG (continental-corporation.com), the high-resolution 3D flash LIDAR (HFL) technology that the company is developing for deployment in automated driving systems in the 2020+ timeframe provides an array of benefits.
While at the Tokyo Motor Show this week various vehicle manufacturers were showing off all manner of cars and crossovers and transportation devices that typically had to do with something autonomous, connected and/or electrified (ACE, as CAR’s Brett Smith categorizes this burgeoning field), the guys from Chevy were in El Segundo, California, showing off a different take on what can best be described as “toys for boys”—boys who do or don’t have driver’s licenses.
Elio Motors is something of a brash company.