How to Keep a Last-gen Truck Current
In order to keep the Classic of interest, Ram Truck has gone back to 1976, the year they launched the Dodge Warlock, a “factory-personalized” pickup, and have created the 2019 Ram 1500 Classic Warlock.
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When Ram Truck launched the 2019 Ram 1500 pickup truck, the company didn’t want to simply stop building the last-generation vehicle at the Warren Truck Assembly Plant (which has been in operation since 1938, during which time it has produced more than 12.5-million trucks). Rather, they kept it in production adding the word “Classic” to the name, thereby indicating its difference from the new truck (built at the Sterling Heights Assembly Plant). In order to keep the Classic of interest, the company has gone back to 1976, the year they launched the Dodge Warlock, a “factory-personalized” pickup, and have created the 2019 Ram 1500 Classic Warlock. It is available in 10 colors, but the point is a somewhat monochromatic look, with a black grille, 20-inch semi-gloss black aluminum wheels, front and rear powder-coated bumpers, back wheel flares, projector headlamps with dark bezels, black badging, and. . . decals. Obviously, this is a design play to keep the Classic moving.
Although the term “continuous improvement” is generally associated with another company, Honda is certainly pursuing that approach, as is evidenced by the Accord, which is now in its ninth generation.
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
According to Kunihiro Hoshi, chief engineer for the GX 470: “Three of my top goals were to create a body-on-frame vehicle with sweeping off-road performance and unibody-like on-road capability, and, of course, it had to meet the Lexus quality standard.” He met his goals. But why would anyone want to bang this vehicle around on rocks?