JLR and Owning the Steering Wheel
Jaguar Land Rover (JLR) posits that in the future people will be calling on various vehicles to take them where they need to go. It is unlikely that people will actually own the multiplicity of vehicles (which is not to say that the two-car garage will necessarily go away).
But JLR thinks that there could be some personalization that goes along with the vehicles.
Specifically, one’s own intelligent steering wheel.
They’re calling this concept “Sayer.”
Think of this as Alexa that travels around with one.
According to JLR, Sayer “could be the only part of the vehicle a consumer owns.”
The concept, which was shown at the Tech Fest at Central Saint Martins art, design and technology college in London, would be a voice-activated artificial-intelligence-based steering wheel that would allow the user to do perform various tasks in the home, then function as a steering wheel when one’s car arrives. And it could be that the type of vehicle that one gets is decided for one by Sayer, depending on the trip’s parameters.
At the very least, it is a good-looking device.
But we’d expect that from JLR.
A young(ish) guy that I’ve known for a number of years, a man who spent the better part of his career writing for auto buff books and who is a car racer on the side, mentioned to me that his wife has a used Lexus ES Hybrid.
Although the RAV4 has plenty of heritage in the small crossover segment, competition has gotten a whole lot tougher, so Toyota has made significant changes to the fourth-generation model.
Systems engineering in increasingly being recognized as a valuable approach to vehicle development - both in design and production. Siemens posits that PLM is the right software system for systems engineering.