| 11:03 AM EST

How Michigan Brainpower Helps Carmakers

Michigan’s year-old “We Run on Brainpower” initiative aims to attract and retain tech-minded people by highlighting the state’s role as a global focus for advanced automotive technologies.
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Michigan’s year-old “We Run on Brainpower” initiative aims to attract and retain tech-minded people by highlighting the state’s role as a global focus for advanced automotive technologies.

Now the Brainpower campaign is gaining active support from carmakers and suppliers, says Kevin Kerrigan, senior vice president of Automotive for the Michigan Economic Development Corp. MEDC, which runs the program. highlights the industry’s technology, events and people on its WeRunOnBrainpower.org website.

Kerrigan says the industry recognizes the Brainpower campaign is a powerful tool for attracting the product and software developers it needs to bring connected and autonomous vehicles to market.