Koons BMW Unveiled
Earlier this week at the Centre Pompidou in Paris, artist Jeff Koons was there where the 17th BMW Art Car he designed the graphics for was to be unveiled.
Voila! The BMW M3 GT2--a car with a 4.0-liter 500-hp V8 engine, an upgraded chassis, and racing-caliber brakes that’s able to hit 100 mph in 3.4 seconds--will race at the 24 Hours of Le Mans June 12-13. Yes, the car has been homologated so that it will really race.
Koons started by working with computer-aided design (CAD) models of the car. These 3D digital models allowed him to see how the graphics he was designing would work on the body surfaces. Once the design was completed, then the car was produced with the participation of BMW engineers and designers at Schmid Design, located outside of Munich
The design is a digital print on a car wrapping vinyl, which is then covered with clear-coating. Not only was the design applied to the car itself, but to spare parts, as well. After all, this car is going racing.
“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power”.