Lights On But Drawing a Blank
As OEMs rush toward providing ever more telematics capabilities into their vehicles, results from a survey from Insurance.com ought to give them some pause. And possibly the people at Ford who are smarting over the reception of MyFord Touch could start feeling better about their product, because the fault may not lie within it, but elsewhere.
According to a survey of 2,000 drivers wherein they were asked about various warning lights on the dash:
· 49% can’t identify the tire pressure warning light
· 46% don’t know what the brake system warning light means (they may find out!)
· 42% are unaware of what the cruise control activated light signifies
And if that isn’t startling enough:
17% don’t know what the low fuel warning light is trying to tell them.
And companies are worried about installing WiFi hotspots into their vehicles?
Ram Truck chief exterior designer Joe Dehner talks about how they’ve developed the all-new pickup. “We’ve been building trucks for over 100 years,” he says. “Best I could come up with is that this is our 15th-generation truck.”
Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.
The Kia Stinger was a finalist for the 2018 North American International Car of the Year Awards.