Lotus—the car company that has essentially been plugging along since then-structural engineering student at the University of London created a race car in 1948 (Colin Chapman modified an Austin Seven; the first car to be named “Lotus,” the Mark 3, appeared in 1951), the company now majority-owned by Geely—has launched a new version of the Evora, the GT410.
The GT410 is essentially the GT410 Sport but engineered to be a more “usable ‘every day’ car,” and one that offers “exceptional value for money.”
As for the latter: with a U.K. price of £82,900, it is £3,000 less expensive than the GT410 Sport. (Those numbers translated into American English: $108,000 and $3,900.)
(Note: the Evora is coming to North America this year, so this is not an excuse to run pictures of an exquisite execution of carbon fiber and aerodynamic excellence. At least not entirely.)
What is interesting about the new car is the array of standard features that they’re putting in. Like air conditioning. An infotainment system that provides navigation and Apple CarPlay. A back-up camera.
Door trims with integrated armrests and storage bins.
A £82,900 car.
Can you imagine a product planner putting together a vehicle for the U.S. market and suggesting that armrests might be a notable feature?
Of course, there is that 410-hp engine that can propel you from 0 to 60 in 3.9 seconds. . . .
Automotive manufacturers are meeting CAFE fuel-efficiency standards through lightweighting, which requires simulation software for design engineers.
While Ford has reset the stakes in the light-duty pickup market with the aluminum-intensive F-150, that’s not the whole story of what they’ve done to this new generation of America’s best-selling vehicle.
Honda is an engine company.