| 5:09 AM EST

Luxury, Sports Cars & Spreadsheets


#BMW #engineer #Porsche

Share

Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

What is luxury? Seems like in the auto world, every company is working toward providing some sort of it, be it “near-luxury,” “ultra-luxury,” “everyday luxury,” “demi-luxury”. . . . Meanwhile, the companies that are ostensibly luxury purveyors are busy trying to spread their market coverage in a way that leads to a leveling: If everything is luxury, then is anything luxury?

 

J

Porsche 911 50th Anniversary

What is the best-designed sports car today? What vehicle provides the look of sensuous performance in ways that are completely captivating? Is this something that happens to be wholly within the realm of storied Italian studios, or are there others who have nailed it?

What are the consequences of companies that are managing their product portfolios primary by checking off boxes and filling in spreadsheets? Are they able to make true luxury cars? Are they designing world-class sports cars?

These questions and a wide array of others are pondered, argued about, and even sometimes answered on this edition of “Autoline After Hours.” Here Peter DeLorenzo, the Autoextremist, Todd Lassa of Automobile, Jim Hall of “Autoline Design Handbook,” and Gary Vasilash of, well, this, look into these topics and an array of others.

Watch it now here

.

RELATED CONTENT

  • NACTOY Finalists Announced

    The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.

  • What you see in PRODUCT VISUALIZATION is what you get

    Visualization is an affordable technology for quickly and realistically depicting data visually. Besides being great for marketing, visualization saves prototyping time and expense, and it lets users see physical conditions not obvious in 2D or 2 1/2 D.

  • Pacifica: The Minivan That Matters

    While the whole notion of minivans might provoke an involuntary eye roll among some people, here’s an interesting fact: so far this year, through the end of March, Chrysler delivered 31,616 Town & Country minivans, which makes it, by far, the biggest selling vehicle in the brand’s showroom.