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Luxury/Cars/Cars/Luxury

In a recent interview with Automotive News, Ewe Ellinghaus, chief marketing officer at Cadillac, said, “Johan de Nysschen, my boss, and I always say we want to build the first luxury brand that just happens to make cars.” Seems like he may have missed the chance on that one.
#oem #MercedesBenz #Maybach

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In a recent interview with Automotive News, Ewe Ellinghaus, chief marketing officer at Cadillac, said, “Johan de Nysschen, my boss, and I always say we want to build the first luxury brand that just happens to make cars.”

Seems like he may have missed the chance on that one.

When Mercedes rolled out the Mercedes-Maybach S-Class at the Los Angeles Auto Show (where Ellinghaus was interviewed), they also displayed the “Driver’s Choice Collection.” This collection, developed with license partner MAYBACH—ICONS OF LUXURY (doesn’t it seem a little down-market for an outfit to use all capital letters for its name?), is said to “meet the most exacting demands in terms of design, materials and craftsmanship.”

Seems like there’s that luxury brand putting out an array of lux goods—including cars.

D

And you thought that Prada bag was special

There are various suitcases and messenger bags, belt buckles and cuff links, and two handbags, “Handbag THE ICON I” and “Handbag THE BARONESS I.” (Presumably there will be THE ICON II and THE BARONESS II at some point.)

There is even a blanket, for which “a wonderful pure-new wool was created.”

Cadillac was down 18.7% in November compared with November 2013, and is down 5.9% year-to-date.

Meanwhile, Mercedes was up 0.6% in November (not including the numbers for Sprinter and smart) and is up 6% for the year.

Clearly, it can afford to concentrate on things like THE BARONESS, while Cadillac really needs to focus on building cars that just happen to be luxury.

IceRocket Tags: Cadillac,Uwe Ellinghaus,Mercedes-Benz,Mercedes-Maybach S-Class,luxury goods,Automotive News

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