Although many OEMs have switched to a quarterly sales reporting regime, Mazda North American Operations is still providing a monthly look at its sales in the market, thereby providing a more granular reporting of how the company is performing in the market.
COVID-19 has had an effect on all OEMs, Mazda included, especially during the first half of 2020, with some improvements being shown across the board. However, those companies that are reporting monthly figures are by and large in the down 20% vicinity for their July reporting.
Mazda CX-9 had its best July sales since 2011. Nine years ago! (Images: Mazda)
However, Mazda’s performance is actually better than many. In fact, it had July 2020 sales of 24,085 vehicles—which is a 3.4% increase compared with its sales in July 2019. That’s right, an increase in sales compared with 2019. In July 2019 it had sales of 23,292. That’s a difference of 793 vehicles. It is worth noting that there was an extra sales day in July 2020 compared with July 2019, so that is likely to have had an effect on the numbers. A few more visits to dealerships can have quite an effect.
Still, it is notable that Mazda is showing only a 5.5% decrease this year from January to July compared to the same period in 2019. By way of comparison, Toyota is down 21.9% and Subaru down 21% so far this year compared with the same period last year.
A contributor to the Mazda performance: the CX-30. It was introduced in November 2019, so the 20,743 units that have been sold so far this year does a whole lot to counteract a lot of red ink.
Another vehicle that is performing well is the CX-9, which is up 12.7% for the year, with total sales of 15,786 units.
These two vehicles are almost bookends, in that the CX-30 is a compact crossover and the CX-9, although a midsize CUV, is the biggest in the Mazda lineup.
It is encouraging to see that Mazda is doing better, if not well. Let’s face it: it sold 24,085 units, all models combined, in July and Toyota sold 36,323. . .RAV4s.
Still, Mazda makes vehicles that truly punch way above their weight in terms of styling as well as driving performance.
Were more people to actually give Mazda a try, odds are that its numbers would be much higher.
The previous-generation Hyundai Elantra (2010 to 2015) had the edgy Fluidic Sculpture design forming its sheet metal; it’s bigger brethren, the Sonata, was more visible in this regard, though the smaller size of the Elantra gave the skin a greater tautness than was the case on the Sonata.
It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.
Ford has made an accomplishment that will never be bested, never even be tied.