| 6:59 AM EST

Mazda’s EV--& More—Approach

#Nissan #Ford #Mazda


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Let’s see. There’s the Nissan all-electric LEAF. There’s the Chevy almost-all-electric Volt. There’s the Ford Transit Connect Electric. And there are more (1) coming commercially or (2) undergoing tests of one sort or another.

Among the latest to announce EV plans is Mazda Motor Corp. It is developing its own EV on the platform of its Demio subcompact—a.k.a., the Mazda2. It is expected to have a range of 200 km (124 miles).

And in the spring of 2012, it “will be leased mainly to local government bodies and fleet customers.” In other words, there won’t be consumers in and around Mazda HQ in Hiroshima rolling in Demio EVs.


In making the announcement of this EV program, Mazda stated, “The internal combustion engine is expected to remain the heart of the automobile for the near future. Going forward, Mazda will continue to improve its base technologies that are centered on internal combustion.” It has a program called its “Building Block Strategy” that is predicated on improving the efficiencies of engines and transmissions—which it will be soon launching as its SKYACTIV technologies—and it is working to reduce vehicle weight, gram-by-gram if need be.

But it added, “At the same time, it will advance development of various future eco-friendly technologies in order to offer all its customers driving pleasure as well as outstanding environmental and safety performance.”

In other words, they understand that if you’re going to be in the automotive game, you’ve got to spread your bets of technology, even though you may have a hot hand when it comes to things like improving the internal combustion engine.

Related Topics


  • 2016 Prius: The Fourth Generation

    The little car that could still can. And this time as a car that not only gets great fuel economy, but which has ride and handling that makes it more than an econo-box (and its styling is anything but boxy).

  • 2018 Lexus NX 300h

    While you are probably familiar with origami, the classic art of paper folding that results in things like birds that flap their wings when you pull the tail, or plot devices in one of the Blade Runner films.

  • Polestar 2: The Start of the Company’s EV Era

    Yes, there is a Polestar 1. But it is a hybrid, not an electric vehicle (EV). The Polestar 2 is the company’s first EV—the first of what promises to be many