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McLaren for China

#McLaren #oem


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When it comes to luxury cars, the Chinese market matters. A lot.

So much so that OEMs generally modify existing vehicles, typically stretching them to accommodate rear-seat passengers in a more luxurious manner.

Often, these modifications are not talked about. It’s not that they’re a secret. Just not talked about.


McLaren 625C Coupe and Spider: Specifically for the Asian market

After all, most vehicle manufacturers want to be perceived as being “global” in the sense that it is one for all and all for one. So to speak.

So it came as a bit of a surprise to see an announcement from McLaren Automotive of the McLaren 625C, which the company describes as its “first regionally tailored model aimed at the Asian market.”

The rationale behind this sports car that’s powered by a 3.8-liter twin-turbo V8 that produces 616 bhp, and can go from 0 to 100 km/h (62 mph) in a mere 3.1 seconds?

The overall Asian market has been McLaren’s single-biggest growth area, with 20% of its sales occurring there in 2013, and an anticipated ~33% in 2014.

The 625C will launched in Hong Kong, with other Asian markets to follow.

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