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Michigan’s Planet M: Where Big Ideas in Mobility Are Born

A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.
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A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.The effort allows everyone in the state who is involved in the mobility industry to align themselves with Planet M and use its logo in their own promotions.

Kevin Kerrigan, senior advisor for automotive initiatives at the Michigan Economic Development Corp., explains the program and its goals.

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