Mint Condition Fiat 500
Although the Fiat 500 is struggling in the U.S. market, with total sales through Q3 of the vehicle just 10,435 units, in Italy, the vehicle, which is celebrating its 60th anniversary, is almost venerated like an object in Vatican City.
Although the Fiat 500 is struggling in the U.S. market, with total sales through Q3 of the vehicle just 10,435 units, in Italy, the vehicle, which is celebrating its 60th anniversary, is almost venerated like an object in Vatican City. While that might seem to be an exaggeration, consider this:
The Italian State Mint (Istituto Poligrafico e Zecca dello Stato) has struck a coin showing the Fiat 500, with the current model on one side:
And the original 1957 model on the reverse:
The coin was designed by engraver Claudia Momoni.
There are 4,000 coins produced. They are being offered by the Italian mint for 40 Euro; the coin has a face value of 5 Euro.
(For those thinking about the math—no, not about the 35 Euro delta between the price and the face value—the 4,000 is 38 percent of the total U.S. sales of the car through September. As they might put it in Torino, non bene.
Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.
Dan Nicholson is vice president of General Motors Global Propulsion Systems, the organization that had been “GM Powertrain” for 24 years.
I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?