EDAG's Schulte on Model Proliferation
Powertrains, “regional” vehicles to drive diversification
The global car market is being driven by more model diversification than ever, says Jan Schulte, CEO of German engineering firm EDAG’s U.S. operations.
Schulte points to electrification and the resulting expansion of powertrain options. He also sees a shift from the industry’s former “world car” strategy to the development of more regional models that share common platforms.
Fully autonomous vehicles will take many years to make an impact on the global car market, Schulte says. And when they do, he suggests, they are more likely to be a substitute for public transit than become vehicles for truly personal use.
Click HERE to learn about how EDAG is helping OEMs and startups with their new-product planning and development.
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*