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EDAG's Schulte on Model Proliferation

Powertrains, “regional” vehicles to drive diversification

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The global car market is being driven by more model diversification than ever, says Jan Schulte, CEO of German engineering firm EDAG’s U.S. operations.

Schulte points to electrification and the resulting expansion of powertrain options. He also sees a shift from the industry’s former “world car” strategy to the development of more regional models that share common platforms. 

Fully autonomous vehicles will take many years to make an impact on the global car market, Schulte says. And when they do, he suggests, they are more likely to be a substitute for public transit than become vehicles for truly personal use.

Click HERE to learn about how EDAG is helping OEMs and startups with their new-product planning and development.

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