Monetizing a Car’s Data
Cars already use onboard sensors to generate mountains of data about themselves. But carmakers aren’t yet monetizing such information by, for example, offering access to crash data to insurance companies, says Nigel Upton, general manager with cloud services provider Hewlett Packard.
HP and vehicle development engineering firm IAV are partnering to help carmakers build business models for these data opportunities. Lars Eggenstein, team leader for vehicle systems at IAV, says markets for such data are likely to reach critical mass by 2020-2025.
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
When Suzuki developed the GSX1300R, it set out to build the fastest mass-production motorcycle on the market. As competitors gained ground and stringent emission regulations were set, Suzuki set out to reinvent the bike.
It’s the fifth generation of a vehicle that has been increasing in sales year after year since its introduction in 1997.