| 2:24 PM EST

Nissan and Honda Being Punked by Toyota?

It seems as though the Toyota recalls are having a knock-on effect for the likes of Nissan and Honda, effects that aren’t good. “One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese brands as a category,” said Jack R.
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It seems as though the Toyota recalls are having a knock-on effect for the likes of Nissan and Honda, effects that aren’t good.

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“One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese brands as a category,” said Jack R. Nerad, executive editor director of Kelley Blue Book and kbb.com.

But they aren’t turning away from Asian brands entirely, because they’ve also found that in the fourth quarter of 2009, the number of Kia owners who looked for new products within that brand was up 17.1% and the number of Hyundai owners doing the same was up 10.5%.

The number for Toyota was a negative one, with 6.5% fewer Toyota owners checking the new Toyota sheet metal.

Chevy and Ford also achieved benefits in terms of their customer loyalties, as well (6.5% and 4.6%, respectively).