On Electronics - July 2013
Visteon’s “HABIT” Knows Your Digital Habitat
Amazon suggests books for you based on past purchases. Net-flix does the same based on what you’ve ordered. It’s not so crazy for your car to follow suit when it comes to serving up cabin preferences.
Or so is the thinking for Visteon’s (visteon.com) new Human Bayesian Intelligence Technology (HABIT) cabin concept, which does more than recommend entertainment—although it does do that, too. In fact, it manages a variety of cabin functions such as temperature, music, route suggestions, phone call patterns—based on algorithms that “learn” from your past preferences.
“The goal of HABIT is to become an experience that improves each time the driver uses the ever-aware system,” said Shadi Mere, innovation manager at Visteon. “With vehicle manufacturers striving to deliver a more personalized driving experience, the HABIT cockpit concept demonstrates how your car can learn and grow with you over its lifetime.”
The concept also would pick up on the driver’s preferences, even when the car is empty. For example, HABIT theoretically could access the driver’s online music library or Internet radio tastes.
Sound creepy? Perhaps not to consumers already accustomed to artificial recommendations. Visteon says more than 70% of respondents had a positive initial reaction to the HABIT concept in a recent research clinic. (The company did not release the sample size.) Survey takers reported that they liked voice shortcuts (similar to what they experienced on their smartphones), and the “anticipatory learning” that underlies HABIT, at least in concept. Visteon’s cockpit concept also incorporates a graphical and animated interface to improve interaction with mobile devices.
Incidentally, “Bayesian” is in reference to the 16th century mathematician Thomas Bayes, best known for his theories on probability.