| 5:00 AM EST

Premium Audio Matters

Do premium audio systems matter when it comes to vehicle purchase intentions?
#Sony #supplier #Bose


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Do premium audio systems matter when it comes to vehicle purchase intentions?


At least that’s what’s indicated in a study conducted by IHS Automotive, which shows that 95% of respondents—and these included more than 4,000 vehicle owners who plan to get a new vehicle within the next 36 months, so they’re not just people thinking idly—indicate that they want a brand name car auto system in their next vehicle, and 70% of them say that the particular brand name is influential in their decision-making process for that new set of wheels.


Notice the level of brand-awareness among the Chinese.

These people are from four key markets: the U.S., China, U.K., and Germany.

The study also reveals that there are two brands that really resonate with the audio-oriented, car-buying public: Bose and Sony.

Bose is the preferred brand in all of the surveyed countries other than China. China is where Sony is the dominant choice.

Notably, there is good brand loyalty among most of those surveyed, with people sticking with their previous choice of brand.

And this “premium” aspect results in some non-trivial spending.

Respondents in the U.S., the U.K. and Germany say that they’d spend, on average, between $2,224 and $2,841 on a premium system.

In China, the number is even higher: $3,174. (Which ought to make the people at Sony happy.)


  • 2018 Jeep Wrangler: Some Things to Know

    Design, materials, powertrain and manufacturing details about what is arguably the quintessential vehicle in the Jeep lineup.

  • Breaking Down the Chevy Bolt

    Sandy Munro and his team of engineers and costing analysts at Munro & Associates were contacted by UBS Research—an arm of the giant banking and investment firm—and asked whether it was possible to do a teardown and cost assessment of the Chevrolet Bolt EV.

  • 2018 Lexus NX 300h

    While you are probably familiar with origami, the classic art of paper folding that results in things like birds that flap their wings when you pull the tail, or plot devices in one of the Blade Runner films.