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Redefining Urban Mobility

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A new EY report, Urban Mobility Redefined, finds the lines blurring among such shared transportation alternatives as car-sharing, ride-sharing and other non-traditional modes of personal transportation.

These options—and how individuals pay for them—were originally envisioned for residents in megacities. But Anil Valsan, Global Automotive and Transport lead analyst for EY, says they are being successfully introduced in smaller cities too.

The challenge for would-be providers is to develop effective business models for these emerging services. EY’s report details the steps to success, which include matching the right options with the right cities, identifying the best business features and focusing on the elements necessary for profitability.

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