| 6:30 AM EST

Renault, Brilliance & BMW

#BMW #oem #Renault


Facebook Share Icon LinkedIn Share Icon Twitter Share Icon Share by EMail icon Print Icon

Groupe Renault and Brilliance China Automotive Holdings (CBA) announced that they were entering into a cooperative agreement through which they will jointly produce and sell light commercial vehicles in China.

Carlos Ghosn, chairman and CEO of Renault, said of the initiative, “Groupe Renault is entering into a promising and high potential Chinese LCV market which accounts for upwards of 3 million vehicles per year. By joining hands with CBA, Groupe Renault aims to become a major LCV player in China. We will bring our management expertise and know-how on the products and technology.”

CBA is no stranger to light commercial vehicles, as it has a large share of that market in China through its JinBei brand.


Renault’s LCV lineup

Said Mr. Wu Xiao An, chairman of CBA, “With our strong experience of operating automotive businesses with industry partners, we expect our new joint venture to upraise our existing minibus operations while developing new growth opportunities for both the JinBei and Renault LCV businesses and become a significant player in the Chinese market.”

One of CBA’s subsidiaries is Shenyang Brilliance JinBein Automobile (SBJ), which has been producing and selling JinBei minibuses since 1990. There have been more than one-million sold. Group Renault is purchasing a 49 percent equity interest in SBJ from CBA. Plans call for the development and sale of existing JinBei products as well as new vehicles that the joint venture will develop.

Two points about this new company.

One is that it is interesting that Ghosn points out that one of the things that Groupe Renault is bringing to the business is its managerial acumen. Clearly what he’s accomplished at Nissan and the Renault-Nissan Alliance certainly underscores his facility in this area. Managerial capabilities are something that cannot be underestimated.

Second, it is worth noting that there is another European company that CBA is affiliated with, a vehicle manufacturer that isn’t associated with commercial vehicles light or otherwise: BMW.

CBA owns a 50 percent equity interest in BMW Brilliance Automotive Ltd. which builds and sells BMWs in the PRC.

Trucks and 7-Series. Imagine.

Related Topics


  • The Changing Definition of 'Niche Vehicles'

    Once the playground of exotic car makers, the definition of a niche vehicle has expanded to include image vehicles for mainstream OEMs, and specialist models produced on high-volume platforms.

  • Can You Glue A Car Together?

    I'm not talking about a plastic Revell model of a '57 Chevy, but a real vehicle, one that rolls off an assembly line in 1999 with another 99,999 just like it right behind. Is it possible, or is this just a fantasy of the marketing department at Elmer's?

  • 8 Rules for Getting Things Done Through People

    Effective management is a timeless skill—as demonstrated by this treasure of an article from the AutoBeat Group archive. Although the tools of the trade have changed and proliferated, the basics remain the same. Here are 8 old school (and just darn practical) rules for being an excellent manager.